What is the role of the board in advocacy?

Board members are ambassadors for the company and should act as such. For governance, advocacy and fundraising purposes board members need to attend as many events as possible and be kept informed:

  • Provide board members with a menu of specific ways in which they can support advocacy and fundraising efforts to suit their skills.

  • Ensure board members have clear messages.

  • Consider board training in “making the ask”.

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